TheTopLineLab recently attended the B2ME Pricing Forum as a Bronze Sponsor. The event took place from 3-5 July 2019 in Amsterdam, The Netherlands.
We welcomed attendees to join us at Booth #6 where they had the opportunity to speak to our Experts Manu Carricano and Juan Manuel Plaza. They were also able to pick up a copy of our latest Whitepaper: Dynamic Pricing for all
Our Workshop: Dynamic Pricing 4 all: A Practical Roadmap which was held on 3 July was a great success.
At this Workshop we held a session covering the 5 building blocks that must be fulfilled behind any sustainable Dynamic Pricing implementation:
1. How your global Strategy must be sustained by your Pricing Tactics
2. The Organization & Governance piloting the system
3. The Data fueling the engine
4. The Controlling process overseeing the Performance
5. The available Tools supporting the implementation
Speakers: Manu Carricano (Founder) & Juan Manuel Plaza (Senior Consultant).